A Mother’s Day ad campaign from Calvin Klein featured a transgender ‘man’ as part of the brand’s inclusive spread.
“Today, in support of women and mothers around the world, we highlight the reality of new families,” the company shared in the Instagram description, which included a variety of photos including a mother with just her child and an interracial couple as well.
“@k.vventzel is a South African painter and mother to Wild. @erikafeeh and @roberto_bete are expecting parents from Brazil. Roberto is due to give birth to his and Erika’s son Noah any day now. @venedaacarter is a prominent fashion consultant. Her family is Bobbi and Weston,” the caption continued.
The pregnant transgender ‘man’ Roberto, also shared the image with around 35,000 followers on the platform.
A few days later, the post had generated more than 30,000 likes on the platform. The comments were overwhelmingly supportive, which was likely due in part to follow-up clarification from the Calvin Klein brand in the comments.
“We embrace this platform as an inclusive and respectful environment for individualism and self-expression. At Calvin Klein, we tolerate everything except intolerance— any intolerant commentary will be removed, and any accounts issuing hateful statements may be blocked,” the company posted.
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